Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal schema To Stay On Top ( respectable) nationally Purpose and Overview of this constitution The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized southerly jewelry and pottery. To maintain our expandtion of a product line that too includes pre-Columbian guileifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art genteelness weapons platform to educate buyers formally and sublimely ·         Expose hoax replicas in the foodstuff through research and product culture internally ·         Keep tightfitting relationship with artifact originators Analysis of former(prenominal) and Current Situations Because Sorzal is a more(prenominal) authoritative distributor of t hose past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of in the altogether products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are flavour to capitalize on the replica merchandise from original products. international Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The statistical distribution of replicas helps us educate a nonher(prenominal ) disadvantage element of the population wh! o otherwise would have not experienced the sense of this type of artistry. External Threats that May Impede Success The go on of the market being flooded with inferior artifacts (replicas) The purchase frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past pathway record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a full-grown essay, order it on our website: OrderCustomPaper.com

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