Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal dodge To Stay On Top ( respectable) nationally Purpose and Overview of this piece The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized gray jewelry and pottery. To maintain our expandtion of a product line that likewise includes pre-Columbian blindifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art teaching weapons platform to educate buyers formally and sublimely ·         Expose false hair replicas in the foodstuff through research and product discipline internally ·         Keep tightfitting relationship with artifact originators Analysis of outgoing and Current Situations Because Sorzal is a more(prenominal) genuine distributor of those past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of sassy products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are sounding to capitalize on the replica merchandise from original products. immaterial Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The dispersal of replicas helps us educate a nonher(prenominal) disadvantage department of the population w ho otherwise would have not experienced the ! bump of this type of artistry. External Threats that May Impede Success The go on of the market cosmos flooded with inferior artifacts (replicas) The buying frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past tract record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a panoptic essay, order it on our website: OrderCustomPaper.com

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