Coco Chanel - Fashion Merchandising Assignment Example | Topics and Well Written Essays - 500 words

Coco Chanel - Fashion Merchandising - Assignment Example The essay "Coco Chanel - Fashion Merchandising" focuses on the Coco Chanel and her strategies. Coco Chanel never thrived from a fashion background, but hailed from a poverty stricken family. Coco was a performer in her early life periods after pursing a singing career as a nightclub singer. She seemed to be comfortable with singing and the career appeared to be her forte. Nonetheless, Coco realized that her fortune lied elsewhere far from the music industry. She thus later moved to fashion industry, where she left a mark before her demise. It was not until 1920s that Coco stamped a lasting authority in the world of fashion. In the years preceding World War I, Women’s attires were very restrictive and tended to make them more feminine. Women simply dressed to please men. Coco revolutionized the fashion industry by breaking that code by developing simpler clothing for women, which were more practical. Coco brought into existence female trousers as well as suits, which was strang e owing to the female dress code in the preceding years. Coco became iconic during mid 1920s not only for specializing in female garments, but also for the historic â€Å"black dress†, which took the fashion industry by storm. Coco launched Chanel No. 5 fragrance in 1922 and also initiate Chanel signature cardigan jacket in 1925. Coco worked as a nurse in the middle of World War II, but had to get into hiding following her affair with a Nazi soldier. In 1954, she returned to Paris where she bounced back to fashion world.