Gore-Tex Case Study

Questions 1. Explain what happened to the Gore-Tex brand after the patent expired. What action can firms use to try to maintain any advantage essential during the patent protection phase? -When the patent to a gild expires, the company would no longer hold the exclusivity of the items format. The creators of it gives up the honorable to ownership of it and other companies are allow to replicate and compete with them on the same product lines. Firms can stay ahead of the game by exhausting to improve on the foundation of the designs and further advanced their products for prospective uses. . List some of the wide range of products where the Gore-Tex fabric has been applied. -Gore offers raincoats, shoes, backpacks, pants, jackets, hats and umteen other types of apparel. 3. It seems that Gore Associates is heavily oriented towards technology what are some of the dangers of be too heavily focused on technology? -Focusing too frequently on technology can limit a companys potent ial to strive towards other goals. It can set them back by having them spend too much money on R&D for lost purposes instead of focusing on becoming innovated and creative with pertly things.A well-rounded company should find common ground on innovations and calibrate the scope how technology can help better them. 4. Cooperatives and share-ownership schemes provide many attractions and benefits, but at that place are also limitations discuss these. -The issue with this is that there can be too many people trying to deal to fritter charge and lead with what they feel is the best route to take with a company. This will limit the scope of the business since nothing is in reality being done but clashing of superiors. Companies can be lacerated in various ways because of this cooperative and share-ownership schemes. . What has been the Gore strategy to achieving victory in its markets? How is this strategy now being challenged? -I think a bulky strategy for their success is that they had been able to keep up with the times that they were trying to achieve business in. Such as the demand to be in the outdoors of the mid 90s, their products like backpacks and hunting gear were greatly accommodating to their consumers. The issue is now their competitors have also been successful at getting through to the customers and they accumulated too much competition.