Marketing The New Car Brand

In un several(predicate)iated dodging, it is assumed that the grocery is one and only(a) great resembling unit, with no signifi outhouset differences between individuals thin that securities industry. 4. 3) Customized access code Companies overlook customized come along to make grease profitable in market as it is strategy which is adopt to rail for individually guest as opposed to each segment. This approach is dominant in market. This approach base make brand different from other auto brands by expectant the different requirements in assembly telephone wire. Undifferentiated merchandise would be the best for England sec.According to Blithe, undifferentiated marketing is about exploitation a scatter gun approach (2012 85). In the win(a) plans we go away introduce customized approach as well. By adopting this approach we can make our brand different from other car brands by giving the different requirements in assembly line for the manufacture of automobiles. The cars result non be class-leaders, and European models will advise higher standards, but the put to describeher England SEC is at least inoffensive and should offer lots of room. 5. set Kettle (1997) says that Positioning is the act of designing the companys offering and tar mystify clients minds.Positioning is non what you do to a overlap it is what you do to the mind of a position (Rise and Trout, 1972). To make our brand compete in racket we learn to focalization on some positioning strategies. Fig (AAA) According to market mess Renault has positioned their brand up, that creates a vacuum and Geol. can hold that position. As AKA, Haunted, revise and Citroen will be the main competitors for our England SEC, so in order to get across in the market we have to introduce more competitive strategies. along with providing low price and longest indorsement, Geol. has to pay more focus on customer works.Therefore geol. is providing breakdown cover for three years and as ge ol. single(a) Geol. will provide customers with low premium or can likewise offer them change in their premium n heavy months so that customer will pass to buy the car and can offer discount if they make the payment in full as one off payment. This will help Geol. to stand out than other competitors and will help to get more sales and profit. 6. Marketing Mix The confines marketing swagger was first coined by Neil Borden, the president of American crosstie in 1953. It is a mixture of sev terml ideas and plans brought forward to promote a particular product and brand.The subdivisions of marketing mix atomic number 18 often called the quadruple As of marketing which atomic number 18 product price promotion postal renovation Fig (AAA) This four ups concept was used in old era when choice was limited with no extra services. But now in this changing consumer marketing services with product are essential which gives rescind to 5th P I. E. People. Some commentators added two m ore As which are physical evidence and processes. For our Geol. England SEC, we have used these 7 As as follow 6. 1) Product Product quality and reliability should be in our mind if we are going to dumbfound consumer market.The specification of England SEC is 0-MPH 12. south Top speed 1 MPH Economy 43. Amps ICC 181 g/km Kerr weight keg Engine type 4 heel beget Power EBPP at ramp Torque 127 lb. Ft. At ramp gear box 5- SSP manual. Rupees automotive fit-and-finish surgical incisions certainly dont have anything to fear from this car Our brand Geol. England SEC provides convenience and comfort, reliable performance and long warranty of 7 years to compete main competitor Aka because Skis unique selling point is its 7-year warranty ( line of products case studies, 2012).The SEC isnt going to threaten Rupees class-leading family cars but from EYE. O for a full-sized family car, no one will expect it to. 6. 2) price Sound determine decisions are crucial to a successful business and sho uld be considered at both long-term strategic and short-term tactical levels. We priced our brand similar to competitor and Geol. SEC will be EYE that is cheap and low-priced for the purchase of a new-fashioned car. Geol. will be launched as an launching level, for money. Geol. will providing easy finances and as well provide discount to the customers who will pay the balance off in one payment. . 3) Promotion As people in UK are not aware of our brand Geol., so we will spend a huge amount to promote by participation in automobile exhibitions, advertising on internet, swappers, magazines radio, television and by personal selling leaflets. 6. 4) Place The place aspect of marketing mix deals with the distribution channel for products and services. In order to control the distribution channel, Geol. at the beginning will generate more automotive dealers so that the car display shops go high and people can easily approach it.We will increase the numbers of directly operated stores in order to get an access to the local markets and will also create a website in order to reserve a place in the e-commerce world. 6. 5) People This element of marketing mix covers the front line sales and customer service cater ho will have a direct affect on how your product is perceived. Galleys distributors will not only make their staff well-trained and knowledgeable about the product, but also there will be the right kind of people for the Job. Geol. will consider customer service as top preference. . 6) Physical Evidence Geol. will provide as much evidence of the quality as possible. To make customer unstrain and confident Geol. will also offer test drive service, so the customer can have some practical evidence in the first place buying. Geol. will ask for feedback from customers so we can trail to attract new customers. 6. 7) Processes The process part of the mix is about be easy to do business with. Geol. will provide customer with customer help line number which wil l be easily accessible to the right department to solve their problem.Geol. will also design its website with update technology, which will bring with the availably or non-availability of the product in particular shops. These advances processes will help Geol. to attract customers because of its easy-to approach method. 7. SOOT ANALYSIS weaknesses, opportunities and threats involved in a project or in business venture. The soot analysis for Geol. SEC is briefly draw in table below Table (AAA) 8. Recommendations We should go for media advertising to emend brand image by spreading company policies and innovations to our consumer.Advertisement of Geol. through different channel like web, print media etc. Is also necessary. As customer today has become more cynical, time constrained and demanding therefore to deliver real customer satisfaction, our priority at launch is to have a trained representative network. Mostly customers have occupys about customer services, to get market edge we have to make and consistently keep our customer service as good as customer involve and acquirement. Geol. can target new customer through logical appraisal and feedback.We should have to customize our product according to customer desire like lovingness styled alloy rims for young customers, diesel engine for customers doing high motorway gasoline mileage etc. Geol. should do engine modifications to attract wide range of customers. Geol. should not be market orientated only for capturing the consumer technology and have to do some innovation regarding car specifications like car interior/ exterior design in order to compete with other car manufacturers and to capture consumer intentions. We have to widen our range as quickly as possible, belike at least a new model range every(prenominal) year for the next few years. 9.Summary of Days word the Days article says that business performance depends on the advance skill in discretion the customer which has being generall y approved by the marketing research worker who says the impact is high in market orientation on business performance. It is almost axiomatic that through on-going monitoring of customers, their needs, and market conditions, firms adapt to develop and deliver the products and services that are valued by customers by using total quality management (TTS). This behavior, termed market orientation (MO), is now fundamental to marketing thought and practice as a key prognosticator of firm performance.However, the construct continues to receive critical, largely adverse, commentary from some scholars, beetle and Parallax (1994) argued that an MO leaves the organization open to the tyranny of the server market in which managers see the world only through their current customers eyes and develop TTS which does not give positive output. Brother, Hilbert, and Pit (1999) suggested that being market oriented detracts from innovation. The common theme among the criticisms is that businesses p ay a penalty or being market oriented.Slater and Nerve (1995) also argued that MO is inherently entrepreneurial because a market-oriented firm is able to anticipate and respond to the latent and emerging needs of customers. Mentor, and ?isomer (2002) found that MO mediated the impact of entrepreneurial proclivity on business performance. Although they advance the literature, these studies do not explicitly acknowledge or measure the proactive dimension of MO and thereby fail to respond adequately to the charge that MO is overly responsive However, significant gaps persist in responding to the critics.First, scholars present an overly positive view of responsive and proactive MO they neglect the potential costs associated with each dimension of MO that may diminish firm performance. The responsive and proactive market orientations may influence overall new product program performance through their impacts on incremental and motif innovations, respectively. This suggests that proje ct teams working on product improvements may practice responsive MO, while those working on radical innovations practice proactive market orientation. 0. Summary of the new consumer article collide with appendix, page 12. 11. Critical appraisal of recommendations in relation to Days article In our recommendations we are quite agreed with Days initial argument that customers are very important and the more you know what customers want, the more you are going to do business profitably. And we also recommended that business should relate and mould its capabilities according to customers demand. But we are not agreed with Days controversy of being totally market oriented using TTS.Here we will oriented because it get distracted from innovation and thats why we recommended that Geol. should not be market orientated only for capturing the consumer market UT also should have a look over future aspects and innovations. 12. Relating critical appraisal to the new consumer As relating new consumer to the recommendation made on the days article, we analyses baker also said that the consumer should be given be given importance as the business environment has been changed now.He said the key challenges facing consumer marketers have been thrown and twisted up by the tectonic change that has impacted the macro-marketing environment. In the transfer from a production-driven to a consumption-led economy, conventional approaches to consumer marketing are not succeeding in enabling organizations to master the dynamic complexity of the new market place. These key challenges can be summarized as the need to Address the concern of brand owners and retailers. Embrace the new consumer. Help organizations develop real consumer responsiveness. convey marketing out of its crisis.