Environmental Factors

Environ workforcetal Factors Victoria Sonheim University of Phoenix Marketing 421 Environmental Factors The counseling out of environmental factors affecting marketing decisions is very complex. The pastime adjudicate will attempt to address several lynchpin points in this topic, and Nike Corporation will be the focus of some(prenominal) internal and global marketing practices for the purposes of this essay. The topics to be discussed are scotch mutualness and trade practices, demographics and infrastructure, cultural differences, social responsibility and ethics, political systems and multinational relations, the Foreign Corrupt Practices Act, and last, discussed will be the furbish up of technology. recital of the NIKE Logo First, take a look at the fib of the Nike logotype. Greek mythology tells of a fly goddess of victory named NIKE (pronounced NI-KEY). She control with genus Zeus in Olympus. She was said to have a mystical, fetching armorial bearing over battlefield encounters. A Greek would say “When we go to battle and win, we say it is NIKE” (Nike History, 1997.) The NIKE “swoosh” logo symbolizes the spirit of the winged goddess. The graphic end logo is impute to Caroline Davidson in 1971.

She was an advertising student at Portland bow University and met Phil sawbuck, Nike founder. He was educational activity accounting classes and she began to do self-employed work for his brake clothe company. She was asked to design a logo for the side of a shoe; she knowing the “swoosh” and in return was paid $35. The fi rst shoe with the NIKE Swoosh was presented ! to the populace in 1972. The company was founded by Phil buck and Bill Bowerman, who was Phil Knight’s campaign coach at the University of Oregon. Both men were entrepanuers who loved athletics and desired to appropriate quality, reasonable priced running shoes for athletes. The Nike Corporation has had trials and successes over the eld and yet the shoe remains popular for many (Nike History, 1997.) The...If you indigence to get a full essay, order it on our website: OrderCustomPaper.com

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