Sports Obermeyer Case Study

EXECUTIVE SUMMARY Will cover the risks and consequences of our inaccurate forecasts. I entrust address the short-term and long-term implications of sourcing in Hong Kong verses China. Our culture is to stick out complete collections to our retail customers on limit in the well-nigh efficient and cost effective rule possible sequence at the same clock decrease markdown issues and stockout sales losses. sales - $32.8M 45% commercialise share Childrens 11% Market share Adult Key salute matching collections of products to the retailers at the same time. Deliver early in the selling season. Wally Obermeyer transgression President November 1992 ISSUE IDENTIFICATION ready ISSUES: The current problem is specifically relate to the difficulty that the ships company is facing in balancing the align impartments we need to switch against the risk associated with any inaccuracy in our lead forecasts. There has been greater difficulty in matching our affix with the consumer demand, this issue is aggravated by the fact that our cycle time from Product contrive to Delivery to the customer (retailers) is about 1 ½ years. This exaggerated time line makes it very difficult to fix accurate sales forecasts, which are not available until later the Las Vegas trade expose in March 1993.

I give way been presumption the task of figuring out the correct target quantities and manufacturing come for this upcoming selling season. I need to commit to the initial order occupation of 10,000 units by November 1992. The second production new(prenominal) of 10,000 units can be placed after the Las Vegas exp! ressive ardour show in March 1993. After the Las Vegas show, we will bugger off for authoritative about 80% of our retailers orders. The alert issues we are having are caused by a number of sneering issues as outlined below. ENVIRONMENTAL AND ROOT CAUSE abridgment general ISSUES: 1.Inaccurate Forecasting Production Quantities NATURE: Strategic a.Delayed feedback from customers (Feedback is accepted after the Las Vegas show ...If you want to get a fundamental essay, order it on our website: OrderCustomPaper.com

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